Who we are

And what we care about


We’re making financial stability achievable for every American

We’re starting with car insurance. 30 million Americans drive uninsured each year. There are more uninsured drivers in America than there are people in Texas.

Driving uninsured risks major fines, car impoundment, license suspension, and in some places, even jail - but car insurance is difficult to afford when it’s sold with up front fees and down payments.

Hugo is here to change that. Our technology makes insurance accessible, flexible, and affordable.

We believe that with the right technology, design, and team, we can make insurance that works for every American driver. 

If you find that mission inspiring, we want to talk.


Our priorities


We're committed to building a proactively inclusive home for everyone - regardless of orientation, gender, ethnicity, race, education, or other characteristics. It's the right thing to do, and it helps us build better products for our community.


We are all responsible to our customers for every product we push to production, so our teams can't be segmented by function or expertise. Instead, we are inclusive from origination, so that each product fully bakes what we have to offer.

WORK flexibly

Tell us how much work you expect to get done, and do it in a way that keeps you at your sharpest. Aside from daily stand-ups and weekly retrospectives, you work on your own schedule and at your own pace - and take vacations whenever you want to.

Think long term

We’re a Delaware registered B-Corp because we value all of our stakeholders - our community, our members, our employees & families - not just our debt and equity holders. That’s because we think about the long-term, where we know we need to deliver for all of these groups in order to stick around.


We believe small teams of highly-compensated all-stars beat big teams of B+ players. So we pay highly competitive salaries, provide equity, and increase both regularly for performance. And then we get the heck out of the way!

All for the customer

Hugo exists to make financial stability achievable for every American. We’re here to relentlessly identify and overcome obstacles to that reality. That’s why we bring everything back to the communities we serve. By staying focused on the problems they face, we’re always working on what matters most.